Independent technology & business advisory
The right direction is not always the straightest line.
Trajectory Advisory helps technology-driven companies validate, develop and commercialise complex technologies — connecting engineering, market strategy and industrial execution.
01 — Philosophy
Professional, technological and entrepreneurial paths are rarely linear.
The safest-looking path is not necessarily the right one. Good decisions come from challenging assumptions, exploring alternatives and changing direction when the evidence justifies it — ideally while the cost of doing so is still low.
Trajectory exists to transfer that experience to technology entrepreneurs and established companies.
“The earlier you challenge an assumption, the less expensive it can be to change direction.”
02 — Five practices
Technology & Market Validation
Customer problem validation, market segmentation, value proposition, competitive positioning, commercial channels, customer pipeline, product priorities and investor readiness.
Deep-Tech & Product Development
Technology feasibility, systems engineering, technical architecture, hardware development and integration.
Engineering & Industrialisation
Engineering programme leadership, concurrent engineering, production readiness, requirements management, verification and validation.
Industrial Memory & Knowledge Systems
Capturing and reusing engineering knowledge, preserving organisational know-how, connecting requirements, design decisions, problems and solutions.
Technology-to-Market Strategy & Corporate Venturing
Identifying adjacent markets, evaluating existing technological capabilities, exploring new business opportunities and supporting technology-driven ventures.
03 — Experience
Engineer, manager and deep-tech entrepreneur — from aerospace structures and industrialisation to electromagnetic actuation, thermochemical energy systems and B2B technology validation.
Read the story behind the name →“Experience is not only knowing what works. It is recognising when it no longer does.”